International CME
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Many CME companies aspire to producing CME for international companies. We did our first non-English monograph in 1983, and have produced them in French, Italian, Dutch, German and Japanese. Since so many doctors can read English today, why the need for other languages? And why not just translate a U.S. monograph into the desired language?
Because, as in the U.S., we believe our CME is more than just for physicians – we believe our monographs are valuable sales aids for our clients’ reps – and selling is always most effective in a customer’s native language. We identify the key opinion leaders in the target country, interview them in their offices, and write under their bylines.
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