Advocacy Ads...For Clients, For ProClinica

Nearly 20 years after it first ran, this campaign for Roche Medi+Physics (now Amersham) is still recalled by nuclear medicine specialists as changing the way they specify isotopes and radiopharmaceuticals.

As hospitals struggle to generate income, today, as in 1987, outpatient diagnostics is key. Here, simple math demonstrates low bid may not be as important to a department' bottom line as help in generating referrals for ambulatory patient studies.

Making the case for non-accredited medical education: The marketing ROI

Every five years or so, some advocacy group attacks the educational efforts of the pharmaceutical industry -- without which many clinicians simply could not afford the time and expense of staying current.

Here, ProClinica advocates not for sponsored CME for its educational value, but rather for its critical role in the marketing mix, especially in product and therapeutic areas primary care practitioners may not understand well enough to appreciate product differences.

In today's increasingly profit-pressuring times, ProClinica believes it is worth reconsidering educational programs that don't qualify for CME credits because they aren't supported by unrestricted educational grants...but do provide clinicians with quick, easy-to-understand, product-supportive information from key opinion leaders