ProClinica Promotion
This story about ProClinica, just six years after its founding, accurately captured a unique approach to promotion that has stood the test of time.
First as vice president of marketing and sales at Immunomedics, and then as VP/market development at MacroChem, Mel has had the opportunity to apply the promotional fundamentals developed at ProClinica to biotech and specialty pharmaceuticals...on the Internet, as well as in print and other traditional media.
